Featured image: Managing social media across devices. Photo by Alexander Suhorucov on Pexels (Free to use).
If you manage social media for a small business, you already know the drill: research topics, write captions, create images, schedule posts, reply to comments, analyze performance. The average small business owner spends 6-10 hours per week on social media — roughly a full workday every two weeks.
AI-powered tools have changed this calculus. The question is no longer “should I use AI for social media?” but “which AI tool actually saves time without making my content sound generic?”